Mobil Phone Applications for Core Business Activities

Competition is pushing businesses towards greater mobility, and companies plan to adopt mobile applications for core business activities - these were two key findings in a recent global survey on business mobility conducted by Nokia and the Economist Intelligence Unit (EIU) and in cooperation with the CIO Forum.

As business mobility continues making headway into organizations and more advanced applications and processes are mobilized, the reasons behind companies' mobility adoption can vary from hard core ROI benefits to softer values such as employee retention.

Companies are increasingly implementing mobility to offer greater collaboration, responsiveness to customers, and better work-life balance to staff, fundamentally changing the ways people are working.

Nokia and EIU polled more than 500 global executives across a range of industries to find out how their organizations were using business mobility. In the survey, three quarters of the respondents pointed to human factors such as attracting the best talent - including new entrants to the workforce--improving customer support, and building brand reputations as reasons for deploying business mobility.

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